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Clinique Colour Pro Damian Garozzo shows you how to create an edgy holiday look for your next festive occasion in just three steps. Get the party started with your Clinique Pretty Easy™ Liquid Eyelining Pen. Start your liner in the outer corners of your eyes and connect with the inner corners. Draw a flicked line starting just outside the eye and repeat until you’ve reached your desired thickness. For cheery lips, begin by drawing dots on the peaks of your lips and a dash at the base of your lower lip with Quickliner™ For Lips Intense. Gently connect the dots and dash, then fill in your lips with your favourite festive Clinique Pop™ Lip Colour to complete the look. https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/5b022595aa4a99a865f148bb/5b0225c00e2e7216afd2f688/1526869192214/ COPYWRITING - Holiday Edge Made Easy | Makeup Tutorial | Clinique Bring the cheer to your next holiday party with bold lips and sculpted eyes. Clinique Colour Pro Damian Garozzo shows you how to create an edgy holiday look for your next festive occasion in just three steps. Get the party started with your Clinique Pretty Easy™ Liquid Eyelining Pen. Start your liner in the outer corners of your eyes and connect with the inner corners. Draw a flicked line starting just outside the eye and repeat until you’ve reached your desired thickness. For cheery lips, begin by drawing dots on the peaks of your lips and a dash at the base of your lower lip with Quickliner™ For Lips Intense. Gently connect the dots and dash, then fill in your lips with your favourite festive Clinique Pop™ Lip Colour to complete the look. https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/5b022595aa4a99a865f148bb/5b0225d4738aec7a02b9831f/1526867392703/ COPYWRITING https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/5b022595aa4a99a865f148bb/5b02262d562fa7b754e54c81/1526868532130/ COPYWRITING - How to Create Dramatic Lower Lashes | Makeup Tutorial | Clinique Learn the secret to drawing drama to the lower lashes to perfectly match your bangs or go for a grungy makeup look. Clinique Colour Pro Damian Garozzo shows how to get flirty lower lashes in this three-step makeup tutorial using Lash Power Flutter-to-Full Mascara and High Impact Custom Black Kajal eyeliner. By focusing on the bottom lashes, you can create a grungy, sexy look. The first step to creating this unexpected look is applying Lash Power Flutter-to-Full Mascara to your top lashes. Make the top lashes look natural, allowing your lower lashes to shine. Then apply High Impact Custom Black Kajal Eyeliner to the lower lash line and smudge it throughout your lashes. Don’t worry about being precise, just dab the eyeliner into your waterline. Complete this look by applying two to three coats of Lash Power Flutter-to-Full Mascara to the roots of your lashes. https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/5b022595aa4a99a865f148bb/5b0226dc88251b9376547331/1526868532130/ COPYWRITING - Four Step Liquid Eyeliner Smokey Cat Eye | Makeup Tutorial | Clinique For a smokey-made-simple look, add a liquid eyeliner winged eye effect. In this tutorial, Clinique Colour Pro Damian Garozzo shows you how to use liquid eyeliner to create an effortless smokey cat eye using Clinique Pretty Easy Liquid Eyelining Pen, Chubby Lash Fattening Mascara and Lid Pop. To get the simple cat eye, start out in the corners of your eyes with the High Impact Custom Black Kajal eyeliner. Bring the liner in across the top lash line, then smudge Clinique Lid Pop eyeshadow along the line. Double-line your eyes with Pretty Easy Liquid Eyelining Pen for accentuated lines. Complete the look by plumping up your lashes with the Clinique Chubby Lash Fattening Mascara. https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/5b022595aa4a99a865f148bb/5b02272503ce6487dbfb7dc2/1526868532134/ COPYWRITING - How to Brighten Your Skin With Baking | Makeup Tutorial | Clinique Brighten your eyes with one of the hottest trends in makeup: baking. Learn how to erase the look of dark circles by "baking" your face with Clinique’s allergy tested and 100% fragrance-free Blended Face Powder. Try makeup baking for yourself with Clinique Blended Face Powder. Once your face is moisturized, start the baking process by drawing triangle shapes under each of your eyes. Fully blend these triangles into your face using your favorite sponge or blending tool. Next, apply face powder under your eyes with a sponge in a rolling motion. Let your face “bake” for at least five minutes. Once the powder has set into your face, use a brush to dust away the excess powder. Your eyes will look instantly brighter with this face makeup baking method. https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/5b022595aa4a99a865f148bb/5b0227b02b6a285b39cc8170/1526868532138/ COPYWRITING - Go Bold: Strong Brows + Matte Lips | Makeup Tutorial | Clinique Go bold with precisely shaped brows and vibrantly coloured lips. Clinique Colour Pro Damian Garozzo shows you how to apply your lip color with ease — and ease of mind. Clinique makeup is allergy tested and 100% fragrance-free. For dynamic brows, start by filling in and defining the shape of your brows with Clinique Superfine Liner For Brows. Use the Pretty Easy Brow Palette to shape and set your brows into place. Outline your lips with the Quickliner™ For Lips Intense, then fill them in completely. Paint your lips with Clinique Pop Liquid™ Matte Lip Colour + Primer in your favorite color. Clean up your edges with the Airbrush Concealer™ to complete your look and watch as your precisely painted matte lips make a statement. https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/5b022595aa4a99a865f148bb/5b0227e470a6ada6e24ddbea/1526868532136/ COPYWRITING - Convertible Cat Eye Makeup Tutorial | L´Oréal Take your look from the office to the party with a simple cat eye look. Celebrity makeup artist Sir John creates a convertible, day-to-night cat eye makeup that’s perfect for any occasion at any time of day. For this look, Sir John starts in the tear ducts with the L´Oréal Paris Liner Noir. To get symmetrical wings, use what Sir John calls “training wheels”. Use dots placed along the eyelids as reference points to guide your liner to the end. Completely saturate your lashes as you pull your line across the lash line until you reach the dot of your endpoint. Clean up your edges with a pointed cotton swab dipped in L´Oréal Paris 2017 Skin Perfection Purifying Micellar Water. The makeup remover allows you to attain the sharpest, most precise lines imaginable. To make this cat eye truly convertible, rim the bottom line with a brown eyeliner. Brown is a great eyeliner choice for all day makeup as it looks just as stunning under the moon as it does in the sun. Use the Voluminous® Feline Noir Washable Mascara to separate your lashes and give them maximum volume with a glimmering shine. Concentrate your mascara on the outer corners to give your eyes dazzling faux lash effect. https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/5b022595aa4a99a865f148bb/5b02281b1ae6cf341de01fdb/1526868532145/ COPYWRITING - Emmy's 2016 Red Carpet Get Ready With Me | Olivia Culpo & Sir John | L'Oreal Get ready former Miss USA and current L’Oreal League member Olivia Culpo, as she gets red carpet glam for the 2016 Emmy Awards with celebrity makeup artist Sir John. Create Olivia’s statement eyes, luminous skin, and natural matte lip look for the Emmy’s with tips from this exclusive celebrity GRWM by L’Oreal Paris. Sir John brings subtle punctuation to Olivia’s red carpet look by sculpting her eyes with matte shades from La Palette Nude. The best-selling eyeshadow palette is the minimalists’ dream with many simple matte shades. For added shimmer perfect for the paparazzi, Sir John applies the cool and warm shimmery shades of the Pocket Palette. To create a three dimensional eye look like Olivia’s, apply lighter shadow in the center of the eye and darker shades on the sides. Sir John transitions Olivia’s red carpet look from gilded metallic trends from summer to fall fabulous, anchoring her eye color around brown, plum, and other matte shades. Olivia’s glam eyes are polished using Silkissime olive colored eyeliner on the lashline and Feline Mascara to volumize and separate lashes. As a finishing touch before stepping onto the carpet, Sir John used Silkissime Eyeliner in Pure Purple along Olivia’s lower lashline for an added pop of color. Defined brows are essential for your red carpet look - make an impact using blonde and brunette eyebrow pencil shades to create a highlighted effect. Olivia’s flawless complexion will last even after the red carpet, thanks to Infallible Pro Glow foundation applied on the face, neck and body for all-over even coverage. Sir John accentuates Olivia’s natural contour with Infallible Pro Contour highlighting powder. Since Olivia’s Emmy’s makeup look is all about the eyes, Sir John chooses a softer, barely-there lip color from the versatile La Palette Lip. With a face ready for the red carpet, Olivia’s last step before the Emmy Awards is getting into her gown for the full glam effect. https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/5b022595aa4a99a865f148bb/5b02286670a6ada6e24dec98/1526868532146/ COPYWRITING - How To Shape Eyebrows For The Runway - L'Oréal Perfect the filled in brow look that’s all over the runway in less than a minute. L'Oréal has teamed up with Refinery29 to show you how to get brows that look like they just stepped off the runway in this segment of the Macro Makeover series. Start perfectly arched brows by outlining the shape of your brow with three dots. Connect the dots from the inner corner, to the arch, and to the tail. For the most natural results, use a shade that is lighter than your hair color. Create the illusion of more brow hair by using shorter strokes, then blend your brows thoroughly with a spoolie brush. Lightly contour your eyeshadow to maximize the impact of your bold new brows. Apply a fun berry color to your lips and you will be ready for the runway or your commute to work. https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/5b022595aa4a99a865f148bb/5b02288203ce6487dbfbaa75/1526868532390/ COPYWRITING - Glitter Space Alien Halloween Makeup Tutorial | L´Oréal Take a look and turn it up a notch for Halloween costume ready makeup. Celebrity makeup artist Sir John creates a supernatural, ethereal look inspired by space aliens with punctuated eyes, bold lips, and a glittery shimmer in this L´Oréal Halloween makeup tutorial. For this look, Sir John creates a three dimensional look with Infallible® Silkissime Eyeliner in Purple Purple. He uses the three-point eye technique, which is darkest in the corners and lightest in the center, to achieve a rounded look to the eyelid. To create what Sir John calls, “a reverse smoky eye,” completely saturate the lash beds and blend away. Use a Highlighter Silkissime Eyeliner pencil inside the waterline for an added brightness and to give your eyes an angelic, out of this world look. Apply eyeshadow over the penciled areas with the Colour Riche® Pocket Palette in Violet Amour. Tap the color directly into your lash lines to create a faux eyeliner. Go with a purple eyeshadow if you’re not sure which hue matches your natural complexion best, as it looks great on all complexions. From the same Pocket Palette, tap the iridescent holographic pink eyeshadow on the balls of your eyes. Use the Butterfly Sculpt Mascara to separate your lashes and maximize their volume potential. Dab True Match™ Lumi Liquid Glow Illuminator on the highest points of the cheekbones and apply highlighter to the center of the lips. Complete the look by pressing glitter into the finished makeup for a starry effect. Keep your friends guessing where you parked your spaceship with this otherworldly space alien makeup at your next Halloween costume party. https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/5b022595aa4a99a865f148bb/5b0228b91ae6cf341de034ad/1526868532396/ COPYWRITING - Glamorous Cleopatra Halloween Makeup Tutorial | L´Oréal Celebrity makeup artist Sir John brings the spirit of ancient Egypt back to life with a glamorous Cleopatra-inspired makeup. Learn how to get the look in this makeup tutorial. This iconic makeup begins by smudging and smoking out the bottom waterline with the Infallible Silkissime Eyeliner. Set your liner with a radiant eyeshadow from the Hot Hazel Colour Riche® Pocket Palette. Next, brush on your Infallible Gel Lacquer Liner and use L´Oréal’s 2017 Skin Perfection Purifying Micellar Water to clean up your lines and erase any mistakes you make from tear duct to wing. Fill in your eyelids with a graphic feline shape to mimic Cleopatra’s bold cat eyes. Cleopatra’s signature eye makeup wouldn’t be complete without an exaggerated, almost faux eyelash. Use the Voluminous Feline Noir Washable Mascara to maximize your lashes in true Egyptian fashion. Let your Infallible Gel Lacquer Liner pull double duty by finishing with sleek, painted brows. http://robertjohnnorman.com/enter daily 1.0 2018-11-06 http://robertjohnnorman.com/about daily 0.75 2018-11-06 https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/t/5ae67735758d46d77f1c85f3/1540780216224/The+Lewk.jpg ABOUT - Maybe he's born with it. Maybe it's an active imagination and too much time spent in front of the television screen. Robert pondering how brands and companies can better communicate with the customers who use their products. http://robertjohnnorman.com/new-page daily 0.75 2018-10-29 https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/t/5bd675e715fcc0f8b7764dc7/1540781557697/Robert+John+Norman.jpg RESUME http://robertjohnnorman.com/contact daily 0.75 2018-05-11 http://robertjohnnorman.com/experience daily 0.75 2018-10-29 https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/5ae8143a88251b2b8a8c03be/5bd6720cf9619a35268fb03a/1540780582698/10364164_762422643779545_2734058052778927538_.png EXPERIENCE - Creative and Marketing Copywriting https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/5ae8143a88251b2b8a8c03be/5bd6716b24a69425bd130316/1540780409141/2000px-Symantec_logo10.svg.png EXPERIENCE - Messaging Strategy https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/5ae8143a88251b2b8a8c03be/5bd67143e2c48350880cd988/1540780375713/1280px-Lyft_logo.svg.png EXPERIENCE - Content and Editorial Strategy https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/5ae8143a88251b2b8a8c03be/5b021c2403ce6487dbfa100e/1540781762005/logo-1.png EXPERIENCE - Content Writing and Management I helped manage Clinique’s YouTube channel and wrote title, description and metadata tags inspired by trends and optimized for discoverability. https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/5ae8143a88251b2b8a8c03be/5b021bf570a6ada6e24c50a7/1540781832092/Interscope_Records-2-e1450320239188.png EXPERIENCE - Copywriting and Media Planning I performed audience and trend research to aid in awareness and purchase campaigns on social media for established and emerging Interscope Records artists. https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/5ae8143a88251b2b8a8c03be/5ae8146d352f534317283aec/1526867167119/lamazenewlogo.png EXPERIENCE - Brand Strategy I used digital ethnography, including video diary entries, to help chart out the customer journeys of pregnant women seeking education during one of life’s most exciting and nerve-racking adventures. https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/5ae8143a88251b2b8a8c03be/5ae8145d352f5343172839e1/1526866889422/NEWLucky_Brand_Logo_Final_2014.png EXPERIENCE - Brand Strategy I used primary qualitative and quantitative research, including shopper interviews and online questionnaires, to aid in brand strategy development for Lucky Brand jeans. https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/5ae8143a88251b2b8a8c03be/5ae81448758d463286345d41/1540781768890/L%27Ore%CC%81al_logo.svg.png EXPERIENCE - Content Writing and Management I helped manage L'Oréal’s YouTube channel and wrote title, description and metadata tags inspired by trends and optimized for discoverability. https://static1.squarespace.com/static/550f1c82e4b0f7f604ae20c7/5ae8143a88251b2b8a8c03be/5ae8143aaa4a994ac03b4005/1540781726515/National_Geographic_Magazine_Logo.svg.png EXPERIENCE - Content Strategy and Guidelines I helped National Geographic define its guidelines and standards for content creation an partnerships through an extensive 60-page branded content playbook.